In-App Home page
Wistia — 2023
Project
Wistia lacked a centralized, flexible landing page. New users got lost in onboarding and power users had no quick path back to their work. I led a 0–1, personalized Home that surfaces a content pulse, analytics snapshot, and clear next steps—accelerating activation and ongoing engagement.
Results
+7% click-through on Add Media
+4% activation rate
+40% analytics usage
+20% featured actions engagement
Team
1 PM, 4 engineers, and me as the sole product designer
My role
Research, wireframes, prototypes, usability testing, dev-ready specs, and cross-functional alignment
Timeline
Fall 2023 initial build; multiple iterations across 2024
Home V2 - Redesigned in Wistia UI
This is an iterative update to the Home screen that aligns with the new redesign.
The Problem
Wistia had no centralized, flexible Home. New users got lost during onboarding, and power users lacked a fast path back to their work. This gap limited activation, adoption, and ongoing engagement.
Approach
Discovery (interviews, design studio workshop, usability testing) surfaced needs for a content pulse, quick creation, guided next steps, and a lightweight analytics snapshot. I translated this into wireframes and high-fidelity prototypes for Add Media, Next Best Action, Recent Activity, and Analytics Snapshot, partnering closely with PM, engineering, brand, and marketing to ship a cohesive v1.
To hit a four‑month delivery, we cut deeper personalization and A/B tested divergent layouts to validate direction quickly. The shipped foundation now supports future AI‑driven tailoring.
Key Results
Reflection
Next, I’d strengthen component governance and expand tailored states to better match user jobs-to-be-done while keeping the surface area simple.
