Trials & Gated States
Wistia — 2022 to present
Project
A long running project that incorporates the visual language that I have developed for pricing and upgrading at Wistia. This project includes the gated states where users can see what is not available on their plan with options to upgrade and start a trial
Results
4x trial start rates from gated feature
+43% start trial rate
Team
1 product manager, 4 engineers, 1 product designer (me!)
My role
Defined visual language for pricing and upgrading, created gated states for new features
Timeline
Initial concept - Q1 2022
First implementation - Q2 2022
Ongoing optimization
Key Results
More context section
Nudge is an expressed opinion (by Wistia) or influence in decision making that the user should do a thing based on a previous action.
A Nudge is a subtle prompt or suggestion that guides users toward a particular action or behavior. Less intrusive than a CTA, Nudges integrate more seamlessly into the user interface to gently steer users without disrupting their experience. Preferably Nudges should be dismissible or only show a specified number of times or days.
Goal: Nudges seek to increase broader adoption of Wistia's features by showing users where features or products could fit into their workflow seamlessly.